Variable Data Printing (VDP) allows a printed piece to be customized for each person who will receive it by changing images and text. Personalized documents are created by extracting names, addresses, purchase information or other account data from records in a database. Variable Data Printing is also known as "Relevant Marketing" or "One-to-one Marketing."

VDP is a more effective way of communicating a message to customers. Response rates are much higher with personalized messages.

Benefits of using VDP and our Xerox Igen3 digital press include:

• Higher return on investment
• Costs less than traditional offset printing
• Increase in response rates
• Improved customer loyalty through targeted communications
• Full color print quality that rivals offset
• Shorter print runs
• Real-time proofing
• Faster turnaround
• No hazardous waste or drying times

Contact us for more information or to arrange for a demonstration.
Call 1-800-935-4600.